Why Measurement Still Misses the Mark
Most marketing measurement is broken. Here’s how B3 Media fixes it with clear, actionable strategies that connect data to real business outcomes.
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How Google’s Latest AI Tools for Retail Media Could Change Your Ad Strategy — and How to Stay Ahead
Google’s AI upgrades to DV360 offer smarter retail media buying, but strategy still drives success. Here’s what brands need to know.
Stop Guessing, Start Growing: The Data-Driven Future of Digital Marketing
Hey there, it’s Scott from B3 Media Consulting. You’ve probably heard a lot lately about AI, privacy changes, and how they’re shaking up the digital marketing world. That’s what Google gets into in their article, “Data Foundations for Growth.” It’s a must-read, but let’s be real – you’re busy. So, I’m breaking down the key
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TikTok Ads: What We Wish More Brands Understood (and Exactly What to Do About It)
Most brands get TikTok wrong. Learn the real strategies that drive results — with clear next steps from B3 Media Consulting.
TikTok Ads: What We Wish More Brands Understood (and Exactly What to Do About It) Read Post »
AI for Everyone: Demystifying Tech and Building Trust in Your Digital Media Strategy
AI isn’t just for tech giants. Learn how to demystify AI and use it to build trust in your digital media strategy. Discover practical tips for transparency, human-centered applications, and ethical considerations, and take immediate steps to enhance your business.
AI for Everyone: Demystifying Tech and Building Trust in Your Digital Media Strategy Read Post »