E-Commerce Case Study

Optimized Lead Generation: Boosting Visibility and Engagement

By optimizing Nicole Hawkins Photography’s digital campaigns, we achieved a 57% increase in site traffic and drove 17 qualified leads, with exceptional campaign engagement far exceeding industry benchmarks within 6 weeks.

About Madbury Road

Madbury Road is an outdoor furniture company with a dedication to doing business the rigNicole Hawkins Photography is a portrait studio specializing in capturing timeless memories through photo sessions for newborns, babies, children, and families. Known for a personalized and professional touch, Nicole’s studio is a preferred choice for families looking to preserve their precious milestones.ht way, offering world class customer service, stylish and functional outdoor products built with the highest quality materials, and a shopping experience that you will want to tell your friends about.

Partnership Objective

Nicole Hawkins Photography partnered with our agency to enhance her studio’s digital visibility and lead generation. The primary goal was to increase her online presence in a competitive market, drive high-quality leads, and establish a strong foundation for sustainable growth in her local photography niche.

Our Approach

Competitor Benchmarking: Conducted an in-depth analysis of competitors, including stephanieblumphoto.com and deerbabyphoto.com, to identify key opportunities for Nicole to outperform in visibility and engagement.
Campaign Optimization: Developed a tailored Google Ads campaign with a focus on brand terms and high-intent keywords like “studio maternity photography.”
Referral Traffic Amplification: Enhanced website referral pathways to drive 53% of overall key event completions via referral sources.
Keyword & Budget Strategy: Maximized impression share across top-performing keywords while managing a limited budget effectively, resulting in a 66% Top of Page rate and 36% overall impression share.
Data-Driven Adjustments: Leveraged Google Analytics 4 (GA4) tracking to measure campaign performance, optimize for conversions, and refine targeting strategies.

Our Results

Visibility Leadership: Achieved a 66% Top of Page rate with a 36% impression share, despite budget constraints. Nicole outperformed key competitors by 34% in visibility within the local market.
Traffic Growth: Increased site traffic by 57% compared to the previous 30 days, generating significant interest in her services.
Qualified Leads: Delivered 17 leads through diverse channels, including 4 directly from ads, 9 from referrals, and 6 organically.
Campaign Engagement: Achieved a Click-Through Rate (CTR) of 9.75%, far exceeding the industry benchmark of 4-6%.
Competitive Edge: Established Nicole Hawkins Photography as a market leader locally, outperforming competitors like deerbabyphoto.com in both ad engagement and visibility metrics.

B3 Media are the ultimate professionals. Their depth and understanding of the industry exceed anyone I’ve ever worked with in the field. We’ve worked together on all forms of google ads, including search, display, and remarketing, as well as consulting on e-commerce, landing page design and optimization, and google analytics. They are problem solvers, and take immediate action to resolve or learn whatever is needed to improve the work. I work with many different people for my business, and B3 Media are definitely a rare breed. We are lucky to have been introduced to them and would recommend their work to anyone that is interested!