E-Commerce Case Study
350% ROAS and 47% Conversion Rate Increase
By implementing a data-driven digital media strategy and optimizing creative assets, B3 Media Consulting helped the World Series of Cornhole achieve a 350% return on ad spend (ROAS) and a 47% increase in conversion rates.
About World Series of Cornhole
The World Series of Cornhole is a prominent organization dedicated to elevating the competitive cornhole experience. They aim to bring the sport to a wider audience through innovative products and events while fostering a vibrant community of fans and players.
Partnership Objective
World Series of Cornhole partnered with B3 Media Consulting to strengthen brand awareness, build trust with U.S. consumers, and achieve a 350%+ ROAS. The focus was on optimizing their paid media strategy through Google Ads and Meta platforms while ensuring robust measurement and data capture.
Our Approach
- Comprehensive Audit: Evaluated Google Ads, Meta, GA4, and Shopify platforms, as well as reporting dashboards and creative assets, to identify gaps and opportunities.
- End-to-End Optimization: Established a complete measurement strategy, adjusted attribution models to data-driven attribution (DDA), and integrated first-party (1P) audience data for precise targeting.
- Campaign Enhancements: Launched and monitored five Google Ads campaigns (Performance Max, Search, and Video) and three Meta campaigns focused on sales and catalog conversions.
- Creative Asset Development: Created 34 new creative variations and six video variations tailored for personalization and platform best practices.
- Custom Reporting: Built a cross-platform KPI dashboard to consolidate performance insights across Google Ads, Meta, and Shopify.
Our Results
- 350%+ ROAS: Delivered a remarkable return on ad spend, surpassing expectations.
- 47% Increase in Conversion Rate: Optimized campaign performance led to significantly higher conversions.
- Increased Average Order Size: Achieved a 32% growth in average order size, enhancing overall profitability.
- Enhanced Media Performance: Reduced advertising costs by 7% while improving ad rank by 17%.
- Precision Targeting: Improved 1P retargeting and launched new geo-targeted campaigns, boosting audience reach by 3.5%.